NCCT is a San Francisco based consulting firm helping businesses define and integrate sustainability into their strategies, performance metrics, business processes and branding/marketing.
Bill Roth is President of NCCT and is the Green Business Coach for Entrepreneur.com.
Bill has helped a broad range of companies in designing and implementing strategies, plans and projects that are profitable and green.
On Empty (Out of Time) is a must read on America's developing economic and environmental crisis driven by our addiction to high priced oil and the climate change damages tied to Global Warming. On Empty offers fresh ideas on how to create a multi-trillion dollar green economy that will revolutionize how the world does business and will provide America with lower pump prices, Energy Independence and solutions for Global Warming.
View the library of articles I have written that progressively outlines the "best practices" employed by businesses adopting Sustainability to gain improved margins and competitive advantage.
Read an interview conducted by Eco-Libris on the Green Economic Revolution.